Marc Yaklofsky, CT Blockchain Association Advisory Board Member, Joins FTI Consulting
The CT Blockchain Association is very pleased to congratulate Advisory Board member Marc Yaklofsky on his new position as a Managing Director for FTI Consulting Strategic Communications with their Financial Services team.
Marc Yaklofsky
From FTI Consulting Strategic Communications:
“We are delighted to welcome Marc Yaklofsky as a Managing Director to our team. With more than 20 years of experience across the financial services sector, including the cryptocurrency industry, Marc has built and led communications, public relations and investor relations functions at a broad array of global financial institutions. When asked for his outlook for the sector, specifically on crypto, Marc shared:
Q: Where do you see the industry is heading after a “crypto winter” and will there be more challenges ahead?
Marc: Although the past 18 months have been very challenging for crypto, the sector has proven that it’s resilient. Asset prices have firmed up as investor interest remains vibrant, traditional financial services firms have reiterated commitment to the space, and innovative companies have adapted to a changing landscape. The industry continues to evolve and mature, so I’m bullish on where crypto is headed. That said, some of the biggest near-term themes the industry will have to contend with are compliance with increased yet inconsistent regulation, a fragile global macroeconomy, and demand for stronger protection of assets.
Q: What role do communications professionals play in crypto?
Marc: Communications professionals play a vital role in every industry, but particularly in crypto. Among other things, we are the stewards of reputation and clearly the crypto industry is recovering from significant reputational damage. Because we interact with so many stakeholders, we have a broad-based perspective and are uniquely positioned to provide informed counsel to the C-suite on how to effectively manage reputational risk and earn trust.
For more insights from our Financial Services team, visit: https://fticommunications.com/industries/financial-services/”
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Marc Yaklofsky has over 20 years of experience building and leading communications, public relations and investor relations functions at a broad array of global financial institutions. He has a long track record of creating effective corporate narratives, brand building, and enhancing investor engagement.
Marc formerly served as head of Communications and Public Relations at Genesis Global Trading, a leading institutional crypto prime brokerage that offers trading, lending, borrowing, and custody services on a wide range of digital assets. In this capacity, he was responsible for leading internal and external communications, social media, and public policy initiatives for the firm.
Prior to joining Genesis, he was President and co-Founder of Shorr Resources, LLC, which provides strategic communications and investor relations advisory services for fintech and financial services clients. In this role, he advised on private market capital raising, helped guide the corporate transition from privately-held to publicly-traded and developed go-to-market communications and marketing programs.
Before leading Shorr Resources, Marc held senior positions at BNY Mellon, FS Investments, Nomura Securities and Merrill Lynch. Earlier in his career, Marc was a bank analyst at The Federal Reserve Bank of New York.
Marc sits on the Advisory Board of SHOT: We The People, a non-profit organization dedicated to changing how we communicate about gun violence in America through first-hand images and experiences. Marc holds an MBA from the Martin J. Whitman School of Management at Syracuse University and a BSBA from Bucknell University.
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FTI Consulting is a global business advisory firm dedicated to helping organizations manage change, mitigate risk and resolve disputes: financial, legal, operational, political & regulatory, reputational and transactional. With more than 7,600 employees located in 31 countries, FTI Consulting professionals work closely with clients to anticipate, illuminate and overcome complex business challenges and make the most of opportunities.
C-suites, board of directors, and business leaders from around the world come to FTI Strategic Communications with their most complex, business-critical issues that require diverse skill sets and integrated disciplines. As part of a global business advisory firm, they help these organizations manage change, mitigate risk and enhance their market position by combining decades of deep subject matter expertise with functional and disciplinary experience.
With approximately 800 consultants worldwide, FTI Consulting Strategic Communications has the depth and expertise to solve the world’s most critical challenges.
